Give your business a big lift
Monday, May 5, 2008 | | 0 comments |With the right product, a company can go from zero to several million in sales
Here are seven ideas of how catalogs mail order can give your business a big lift:
1. Sale to a large market. U.S. catalog sales are now in the billions of dollars a year. About two-thirds of all customers bought something by mail during the last 12 months. With the right product, a company can go from zero to several million in sales - only through catalogues.
2. A competition more easily. Catalogues offer a level playing field for big business and smaller start-up. With few exceptions, the products are judged and sell on the merits, not on the reputation of the manufacturer.
3. All you need is one. Unlike store distribution, manufacturers do not need a "line" of products. Catalogues evaluate a product at a time. Thus, the product-a corporation is not a disadvantage because they are trying to get linear in a large chain stores.
4. Put on packaging. Unlike the outlet-shopping where the package helps to sell the product on store shelves, the package does not affect the sale of an article in a catalogue. So, you do not need an expensive 4-color box. In fact, the mere packaging best. A plastic bag is often sufficient.
5. Keep your low risk. Some catalogues now require a nominal value of "advertising" to sell your product. However, many catalogues charge still nothing to advertise your products.
6. Get the national exhibition. Catalogues offer start-ups and small companies exposure to millions of potential customers. When your product appears in a catalogue recognized your product and your company take advantage of the instant credibility.
7. Testing the market. Catalogues provide an ideal opportunity to discover how your product and sells. In addition, when you put your product in catalogues niche, you can test the various market segments. Naturally, the success of catalogues can lead to success in other avenues of marketing.
Here are seven ideas of how catalogs mail order can give your business a big lift:
1. Sale to a large market. U.S. catalog sales are now in the billions of dollars a year. About two-thirds of all customers bought something by mail during the last 12 months. With the right product, a company can go from zero to several million in sales - only through catalogues.
2. A competition more easily. Catalogues offer a level playing field for big business and smaller start-up. With few exceptions, the products are judged and sell on the merits, not on the reputation of the manufacturer.
3. All you need is one. Unlike store distribution, manufacturers do not need a "line" of products. Catalogues evaluate a product at a time. Thus, the product-a corporation is not a disadvantage because they are trying to get linear in a large chain stores.
4. Put on packaging. Unlike the outlet-shopping where the package helps to sell the product on store shelves, the package does not affect the sale of an article in a catalogue. So, you do not need an expensive 4-color box. In fact, the mere packaging best. A plastic bag is often sufficient.
5. Keep your low risk. Some catalogues now require a nominal value of "advertising" to sell your product. However, many catalogues charge still nothing to advertise your products.
6. Get the national exhibition. Catalogues offer start-ups and small companies exposure to millions of potential customers. When your product appears in a catalogue recognized your product and your company take advantage of the instant credibility.
7. Testing the market. Catalogues provide an ideal opportunity to discover how your product and sells. In addition, when you put your product in catalogues niche, you can test the various market segments. Naturally, the success of catalogues can lead to success in other avenues of marketing.
