Winning at marketing companies with your game plan
Wednesday, March 5, 2008 | | |To succeed, you need to know the rules of the game, have a clear strategy and track your progress.
Stuart of Colorado spoke to a number of marketing companies and obtained estimates for designing and marketing its printing materials for the construction of a website for his company producing promotional CDs. A company cited $ 100000 to build its website only. He felt something was missing or wrong, but could not put his finger on him, he called me.
Stuart I asked how the various pieces of marketing activities and would work together to help generate leads. I asked him what his strategy was placing on the market. He drew a blank. The marketing firms, he spoke provided detailed information on what they were going to produce for him, but none has discussed a coordinated plan to generate leads and sales.
From placing on the market without an integrated strategy is like playing poker, tennis or football without knowing the rules, keeping score or have a game plan. You can save a lot of time, energy and capital, and still end up losing the game. Has this happened to you?
Winning the job is the same as any other game, if your goal is to beat the competition or simply for being the best in your industry. To succeed, you need to know the rules of the game, have a clear strategy and track your progress.
Stuart of Colorado spoke to a number of marketing companies and obtained estimates for designing and marketing its printing materials for the construction of a website for his company producing promotional CDs. A company cited $ 100000 to build its website only. He felt something was missing or wrong, but could not put his finger on him, he called me.
Stuart I asked how the various pieces of marketing activities and would work together to help generate leads. I asked him what his strategy was placing on the market. He drew a blank. The marketing firms, he spoke provided detailed information on what they were going to produce for him, but none has discussed a coordinated plan to generate leads and sales.
From placing on the market without an integrated strategy is like playing poker, tennis or football without knowing the rules, keeping score or have a game plan. You can save a lot of time, energy and capital, and still end up losing the game. Has this happened to you?
Winning the job is the same as any other game, if your goal is to beat the competition or simply for being the best in your industry. To succeed, you need to know the rules of the game, have a clear strategy and track your progress.
